overcoming obscurityBy Steve Johnson on May 6, 2008
How can you make money when your product is available free?
I’ve just purchased. It’s a clever young adult (YA) novel about being a kid in America in the very near future–with access to so much technology yet victimized by an overbearing government. I’m only six chapters in so far but I love this guy’s writing. (Hint: don’t read this book if you strongly support the Patriot Act.)
In a case of, he is offering the book through the traditional vendors but also via free downloads!
For me–for pretty much every writer–the big problem isn’t piracy, it’s obscurity.
And when you love a book, don’t you tell people? And don’t you buy a new copy after you lend the old as a gift? I’ve done that withand , , plus , , , , and others.
The same is true of products. The challenge for most products–and product marketers–is overcoming obscurity. One way for people to find you is to publish. Fill your web site with white papers, ebooks, news releases, implementation guides… rich content written for users and technicians, not just brochureware for buyers.
Just win me over! And then I’ll buy and buy and buy.