Whenever I encounter a new company or product, I immediately want to hear a story about how the product will be used. Not vague explanations of how someone might want to do something and not how it will create synergy. Give me an example of its use!
Sometimes product managers leave the "marketing stuff" up to the
"marketing people". When it comes to how your products are
demonstrated, don't let this happen. Make sure you connect capabilities
to value by grounding them in problems people have, and how you help
them solve those problems.
Join me today at 1:00 ET/10:00PT for a webinar on The Strategic Role of Product Management. I'll discuss the updated Pragmatic Marketing Framework and the challenges of product management in different departments. I may even have some new stories–or old jokes. Let's wait and see.