Personas: Four or More…

Those of you looking at consumer personas will find this presentation is loaded with facts about online usage and the new “persona” — Four or more [devices].

Four or More: The New Demographic

View more presentations from Pew Research Center’s Internet & American Life Project.

A typical teen texts 50 times per day! 30% send 100 or more. But 50% make fewer than 5 phone calls per day.

Are your personas up-to-date?

Posted via email from Steve Johnson on product management