No amount of perfume can overcome the stench of a technology product that people don’t need.
One of my most popular articles from The Pragmatic Marketer.
So you’ve attended Practical Product Management and gotten all fired up! You come back to the office ready to be market-driven. You’re anxiously awaiting the looks of joy and amazement at your newly found skills as a product manager. And then reality hits you… hard! Development couldn’t care less! They’re not listening!! How could this be??
You missed a step: you skipped the part where you earned credibility.
In February this year agile movement completes 11 years of existence. I am sure you are either using some form of agile methodology or examining the possibility of using them. But, are you aware of how the agile movement happened? Did it happen by chance or was it inevitable? Do you know what influenced the agile manifesto? Who the authors are? What are their backgrounds and what do they do now? How was the name “Agile” selected?
Read more in the Brief History of Agile Movement « Technology Trend Analysis.
Buyers have been disappointed so often that they are determined not to be disappointed by you. Salespeople have told them, “No problem,” and whatever it was turned out to be a BIG problem. Websites have promised, “easy to use,” and the product ended up being infuriatingly unintuitive and didn’t do what it was supposed to do.
Stop selling. Start educating. Great article by Kristin.
How do you organize product management when there are multiple people involved with varying skill sets? How any product managers do you need? What are their roles in the company? Is product management a support role or a strategic one? How do you use the various product management titles such as product manager, product marketing manager, program manager, or product owner?