Author Archive

Feb
16

Guide to Agile Practices

Posted by: Steve Johnson on February 16, 2012 | Comments (0)

from Guide to Agile Practices.

Let’s see. I take the red line to Rosslyn and then connect to the yellow line to Nutley station.

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Feb
02

Left-Hand-Turn Elimination – New York Times

Posted by: Steve Johnson on February 2, 2012 | Comments (0)

It seems that sitting in the left lane, engine idling, waiting for oncoming traffic to clear so you can make a left-hand turn, is minutely wasteful — of time and peace of mind, for sure, but also of gas and therefore money. Not a ton of gas and money if we’re talking about just you and your Windstar, say, but immensely wasteful if we’re talking about more than 95,000 big square brown trucks delivering packages every day. And this realization — that when you operate a gigantic fleet of vehicles, tiny improvements in the efficiency of each one will translate to huge savings overall — is what led U.P.S. to limit further the number of left-hand turns its drivers make.

via Left-Hand-Turn Elimination – New York Times.

If you surveyed delivery drivers, they wouldn’t complain about left turns… since that’s just the way it is. But managers observed the drivers and saw how much time (and fuel) was wasted while waiting for a left turn.

Have you observed your customer? Do it! You’ll see a dozen ways to improve their situation in ways that you’d never learn from a survey!

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The fact is that both the roles of “Product Manager” and “Product Marketer” are poorly understood and implemented in the industry.  e.g. There’s too much focus on what a “Product Manager” does vs. what “Product Management” does.

via What’s the deal with Product Marketing? | On Product Management.

Categories : Product Marketing
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And just to be clear — the difference is not about simply marketing or selling the invention.   It’s about inventing things that solve people’s problems, and then getting those inventions into the hands of the people who can benefit from them, and ultimately improving their lives or experiences.

via Product Management lies at the heart of Innovation | On Product Management.

Categories : Product Management
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Jan
17

The Art of the Compelling Software Presentation | Sandhill

Posted by: Steve Johnson on January 17, 2012 | Comments (3)

The risk for software companies in a highly competitive market is that their marketing presentations must always “hit the mark” in order to inspire the customer. There is no place for losing listeners due to boring and ineffective presentations either in content or delivery. Software executives must start to break the cult of the average presentation habits. It is crucial to understand and put into practice proven communication skills of authentic presence and voice that will maximize results every time.

Good tips on presentation technique in The Art of the Compelling Software Presentation | Sandhill.

Categories : Presentations
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