Archive for Social Media
Content Marketing: 100 Use Cases for Marketers to Deploy Content
Posted by: | CommentsContent continues to be a critical item for marketers to influence behaviors, beliefs and drive engagement. This presentation demonstrates creative and effective use of content by companies big and small across all kinds of sectors.
Content marketing campaigns are only online, the most effective are integrated across multiple online, IRL and print channels. See how folks are using different mediums to drive results across the following tactics:
- Blogs
- Webcasts
- Podcasts
- Magazines
- Websites
- Microsites
- Online Communities
- Social Media
- Events
- Customer Newsletters
- Videos
- Mobile Apps
100 Content Marketing Examples
Social Media Research: Solutions, Integration, Fragmentation and Governance
Posted by: | CommentsAltimeter produced a recent report which nails exactly what I hear when I talk to many marketers, IT folks and customer service leaders at businesses. The common theme I hear is “There are just too many options, so much integration required and limited vendors which solve for all parts of social that our organization is increasingly challenged just know what assets they have and how to govern them”. This is also similar to the feedback we received in our social media survey in November, social media governance and policies are still gaps for many.
Many thanks to Jeremiah Owyang, Andrew Jones and Christine Tran for putting together this realistic view of social implementation, vendors and typical compliance/governance challenges enterprises and brands have around social.
2011 In Review: Top Posts and Alike
Posted by: | Comments2011 was a fantastic year for me on many levels and Spatially Relevant has been around officially for 4.5 years, so thanks to all who have been around here the past year and more. This is technically the 5th year in review since the blog started in 2007. So every year I try to spend time looking at posts which folks liked and those which I liked which may have not been part of the top posts with reader engagement. So here they are:
Top 10 Posts of 2011
These posts are the posts which had the most views, comments and alike from y’all here.
- Roadmap Audit: This post is an audit of publicly available roadmaps which I could find online to identify common trends in the software space.
- Scrum and Marketing: Having implemented Scrum in development and marketing this post contains a solid presentation on using agile methods for marketing.
- Innovation, Change and Adoption in Markets: The Netflix moment, before the Quickster issue. It also covers the 9X effect in category or product adoption with Google + as well.
- Innovation Myths: Presentation on Innovation.
- Key Technology Trends: Cisco overview on key trends driving changes for individuals and businesses alike.
- Mobile Technologies, Trends and Adoption: I’ve been tracking mobile issues for several years and this is one of the continued pieces on adoption of mobile.
- SCRUM and Kanban: An overview for developing products, specifically social games leverage Agile methods/approaches.
- Product Quality: Deming’s approach to quality as it relates to process and sourcing for building products.
- Social Media, Opportunity Costs, ROI and Decision Making: Social media isn’t free and when looking at social media you need to understand the trade offs and investment required.
- Career Planning in Tech Marketing: This is my presentation from PCamp ATL on looking at Product Management and Marketing career planning.
My Favorite Posts from 2011
These are the 5 articles which I personally liked and you might not have seen here at Spatially Relevant.
- The Marketing is in the Middle Series: This is an interview series of marketing and product folks and the main link is actually a summary of all participants over the years. 2011 featured folks from various industries like Jay Baer, Elizabeth Quintanilla, Joshua Duncan, Jennifer Doctor, Christopher Cummings, John Peltier, Marty Thompson and others.
- Pricing Options Matter: This is a piece which was inspired by a conversation with Steve Johnson on Angry Birds and their pricing approach.
- The White Coke Can: This is a piece which looks at branding in context of not just the stories we tell as marketers, but how our customers perceive our products and the experiences they have.
- The Map of Marketing and Product Management in the US: This is a fun little map I created from the location of product managers and marketers in the US.
- The Definition of Product Management: This is a presentation I did and posted on slideshare which is a curated discussion of what is product management in a single word.
Many thank to the folks who helped make 2011 another good year for Spatially Relevant. Happy new year and be safe, cheers!
~jon
New Rules for product managers
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My pal David Meerman Scott has introduced his new edition of The New Rules of Marketing & PR, subtitled How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers (phew, that’s a mouthful!)
(I’m delighted to be included on page 174! Sweet!)
The new rules are these: speak directly to buyers, use buyer language, be authentic, talk don’t pitch. Communicate!!
And where is product management in all this? Product managers and product marketing managers are often the source of this rich, authentic content. Who better to write ebooks and white papers and application walk-thrus?
Our customers want to read our documents–and they want those documents to have actual information in them, not just fluff. They don’t want product pitches or technical babble; they want tips on using the product or implementing the product or your experiences doing installs in your customer base. What works? What doesn’t?
What “best practices” have you learned from your customers? After all, you have experience with hundreds or even thousands of customers. What can you share from those experiences that will ease the way for my installation? What are the gotchas?
(And by the way, you can use these same techniques to empower your sales people.)
So, if you’re thinking that “New Rules” is for marcom, think again. We can all use these techniques to communicate better with our buyers and users.
How have you used the New Rules to get your product message out?
Take the Pragmatic Marketing Social Media Survey
Posted by: Steve Johnson on October 10, 2011 | Comments (0)In an effort to learn more about how you use social media in product marketing and management, we’ve created a 9-question survey that we’d love for you to take. We’ll share the results of this survey next month on this blog and the others you see listed on the right hand sidebar.
Thanks in advance! Here is the link: Social Media Survey.