The risk for software companies in a highly competitive market is that their marketing presentations must always “hit the mark” in order to inspire the customer. There is no place for losing listeners due to boring and ineffective presentations either in content or delivery. Software executives must start to break the cult of the average presentation habits. It is crucial to understand and put into practice proven communication skills of authentic presence and voice that will maximize results every time.
Good tips on presentation technique in The Art of the Compelling Software Presentation | Sandhill.
Know Your Competition – Comparing Products Part 6
By · CommentsScott Sehlhorst at Tyner Blain writes:
You start with a point of view about what makes a minimum viable product. When your product launches, it is your customer’s point of view that matters. You must understand which problems your customers care about solving, and what solutions are available to your customers today. You need to understand your competition to make informed decisions about your product.
via Know Your Competition – Comparing Products Part 6.
If you haven’t you should read the entire series. Excellent point of view, as usual.
PS. I’m coming to Toronto on Feb 1-3 to lead our Practical Product Management and Requirements That Work seminars. Tell your friends in the GTA!
Case Study: The Zhivago Method | SixEstate
By · CommentsZhivago’s main principle is deceptively simple: If you want to know how to increase sales, ask your customers.There is a whole philosophy twisted up inside that sentence. Notice that you don’t ask your employees, as some suggest, because they’re usually not your biggest customers. You don’t ask suppliers. You don’t ask the Internet. You don’t implement some plan you read about in a book or online — unless it’s based on first asking the customer.
via Case Study: The Zhivago Method | SixEstate.
Nothing beats a direct interaction with a customer. Why do marketers loathe talking to the market? Follow Zhivago’s (and pmiPragmatic Marketing’s) method instead.
Moving Up To Director | Rich Mironovs Product Bytes
By · CommentsRich M always brings an interesting perspective to any topic. This week he tackles the move from Senior PM to Director.
In the second of four posts about the product management hierarchy, we’ll focus on technology product managers who’ve been in their jobs long enough to consider what comes next.
Read more in Moving Up To Director | Rich Mironovs Product Bytes.
It is easy to find a Scrum Master, it is hard to find a good one
By Steve Johnson on January 15, 2012 · Comments (0)For those of you in the Denver area, Pragmatic Marketing alum Michael Swansegar is leading an event to explore:
These are just some of the questions explored at the PMI event in Feb 2012. The event is in person (Denver) and online. Primary Theme: It is easy to find a Scrum Master, it is hard to find a good one.
http://www.mypmsite.info/PMIWeb01/EventDetails.aspx?ProductID=3067