sp_cs

Sales process is about aligning your organization’s selling process with how the buyer’s want to buy. Channel support is all about providing ongoing support to your sales teams (internal and external) throughout the process. Teach them to fish or help them land the big deals, which is more critical to your success?



Categories : #PMMadness, #prodmgmt
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pd_st

Are you building a dynasty or buying a championship? In this match up, you can create repeatable sales tools for specific steps of the selling process, or you can wow a qualified buyer already in the funnel. Which do you choose?

Analyst Commentary
Presentation demonstrated really good control of the ball on the court, but some say that their moves are too scripted. Their opponents on the other hand have all the tools they need to win a regular season game, but can they close it out alone on the big stage?



Categories : #PMMadness, #prodmgmt
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mp_cr

Is it more important to have a solid plan for attracting leads and generating awareness, or for keeping the customers we have happy and expanding our share of wallet?

A bird in the hand vs. the two in the bush in this sweet sixteen matchup.

(One team is known for their game plans, the other for holding on to the ball.)



Categories : #PMMadness, #prodmgmt
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Mar
22

Round 2 Go-To-Market: Buying Process vs. Buyer Persona

By on March 22, 2015 · Comments (0)

bp_bp

Which is more important: knowing who is buying or how they like to buy?

Will Buyer Persona, the #3 seed, be the favorite, or will they be persona non grata as fans come out to watch the Cinderella team continue their unprecedented run to the final four.



Categories : #PMMadness, #prodmgmt
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Mar
22

Round 2 Technical: Requirements vs. Use Scenarios

By on March 22, 2015 · Comments (0)

req_us

Is it the story behind the requirement or the requirement itself that makes the bigger difference to your success?

Is this a scenario where the winner is obvious or will it require some overtime action to determine who will join the elite eight? Your vote will decide.



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