Apr
10

Championship: Market Definition vs. Buyer Persona

By on April 10, 2015 · Comments (0)

championship

It all comes down to this. In one corner you have Buyer Personas (representing the go-to-market region), with a really clear understanding of your archetypical buyers.

In the other, representing the business region, we have Market Definition, with a clear understanding of your market—how big is it, what it is comprised of; if there a fan base big enough to support your product.

Market knowledge vs. buyer knowledge in this championship round of Pragmatic Marketing’s Market Madness!

Analyst Commentary
Buyer Personas have demonstrated their desire to win and fans won’t be disappointed as they’ve been exceeding their expectations on the court. Market Definition, on the other hand, will find a way to dig deep and answer back. Do they have the goods to triumph over a team who until this point has exemplified a winning edge, and show us the true definition of a champion?

In the end, which team will give us their all in the defining moments? Will the #4 seed show us the definition of heart as the underdogs prevail? Will the #3 seed personify leaders of their division, dominating till the end? Who has the skills to embody a winning persona and create a moment in history? Who will take their rightful seat as the 2015 Market Madness Champions? You decide their fate. Vote now.



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Apr
05

Final 4: Market Definition vs. Product Roadmap

By on April 5, 2015 · Comments (0)

md_pr

A product roadmap lets everyone in your company and market know where you are headed.

However, you must know your market—how big is it, what it is comprised of, if there a fan base big enough to support your product—in order to define what success will look like.

So, which team will give us their all in the defining moments? Who has the skills to blaze their own trail and create a moment in history? Who will take their rightful seat on the championship stage?

Analyst Commentary
Product Roadmap is expected to start of strong, taking the driver’s seat in this match, and will use the full court to show off their impressive skill set on the floor. Market Definition, on the other hand, will find a way to dig deep and answer back. Do they have the goods to pull it off and show us the true definition of a comeback?



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Apr
04

Final 4: Buyer Persona vs. Channel Support

By on April 4, 2015 · Comments (0)

bp_cs

In this corner you have Buyer Personas (representing the Go-To-Market region), with a really clear understanding of your archetypical buyers.

In the other corner you have Channel Support (representing the Sales Readiness region), wowing your qualified buyers already in the funnel with your star “A” team. Which team do you think deserves a shot at the Championships?


Analyst Commentary

Buyer Personas will demonstrate their desire to win and fans won’t be disappointed as they’ll exceed their expectations on the court, but rumor has it their coaches have bought the officials. Channel Support on the other hand have all the coaching they need to win a regular season game and continue to have great fan support, but can they close it out alone on the big stage?



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bp_mp

In this corner, you have a game plan that you can share with everyone on the team so they know how to play their part in your go-to-market success.

In the other corner, you have a really clear understanding of your archetypical buyers.

Is it more important to have a solid plan for attracting leads and generating awareness or solid knowledge of your customers? Who do you think deserves to make it to the final four?



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pd_cs

Are you buying a championship or building a dynasty? In this match up, you can provide grade “A” ongoing support to your sales team throughout the selling process, or you can wow a qualified buyer already in the funnel with your “A” team. Which do you choose to move on to the final four?

Analyst Commentary
Presentation demonstrated really good control of the ball on the court, but some say that their moves are too scripted. Their opponents on the other hand have all the coaching they need to win a regular season game and great fan support, but can they close it out alone on the big stage?



Categories : #PMMadness, #prodmgmt
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